I’m obsessed with logos and brand identity. The whole process is therapeutic for me. Hours spent tinkering and perfecting every line, letter and shape seem like minutes. The following marks are brands I have developed over the past couple of years as a freelance art director and designer.
When the girls at Alexa Pope were having a party to commemorate the move to a new retail space they hollered at me. We did a classic event shirts inspired by band tour shirts. This was in 2015 long before this trend was over done.
Misfits aren't misfits amongst other misfits. When starting a gang action number one NEEDS to be a distinctive secret hand gesture. It's the rules. Index fingers together, pointing towards the ground coupled with pinkies towards the ground makes an M. It's a solid base for a club.
1. The Sum is greater than it’s parts.
2. Collaborative partners in design.
3. Roam in packs
The C as a whole mimics the powerful jaw of the wolf, the mightiest of all pack animals. The exaggerated top mimics the distinctive fang.
Earth Goddess is an etherial yet powerful brand for a jewellery store. Striving to make a simple, distinctive mark that represents the natural and organic products offered by the I learned that tulips are symbol of paradise on earth and also with divine a divine. This is a tulip crown. Seems about right.
The first pass at After Dark branding. After Dark is an exclusive nighttime entertainment provider. Catering to a higher end clientele that is looking for a more intimate experience the inspiration for the brand was drawn from secret societies.
A - The main shape of the logo is a triangle/pyramid. The triangle is the most universally understood secret society symbol. The centre is not only the cross bar of the “A” but it also subtly plays off the all seeing eye.
Half moon - Popular occult symbol. Widely understood in 21st century western and global culture. E.G. Used as sleep/night time setting on iPhones. The half moon is the uppercase “D” in After Dark.
This is just a cool ass pool floaty that looks like a shark.
My friend and artists Kayo makes fire music. His logo needed to match his sound. The inspiration comes from his home St. Lucia. St. Lucia is a french colony thus the fleur de lis. The vibrant colours were a must and the feather elements play on a constant in Kayo's artwork since his inception as an artist. The upside down crown plays on a prevalent them in his music between royalty and rebellion.
The second option for After Dark. I don't like it quite as much as the first TBH but it still turned out dece. The lightning bolt T insinuates the energy that permeates through through every event AD puts on.
A little facelift on my ladies logo. The name is so cute on it's own and I really wanted to people to read the logo like how it's meant to be said. It's a cute little "oh" followed by a more powerful DINA.
This is the logo for my professional business boy friend Myke. As Myke is works in music in a management role the goal was the make something feel corporate but still playful. The triangles became the tertiary elements used throughout the branding as a recognizable, own-able element. This is basically the logo version of Post Malone's congratulations video.