Contributing author

From time to time I write things. Most of the time it's just therapeutic and for myself but occasionally an institution requires a word or 1,500.  Most first drafts submitted as a word document are laden with red underlines. Own your shortcomings, it makes life much easier. Below are links to articles written for and published by Dash Hudson, a Halifax based Instagram ROI platform utilized by big ass brands like Fader, Converse and Revolve. All article forwards are written by the homie Helène. Click the article title to read more.    

Your closet isn't the only thing that needs a spring cleaning. Here's why you should consider extending the purge to your Instagram account and how you can do it effectively.

As with any other cleanse, you'll feel so much better once it's done.

Yes, there is a difference. 

When Dale Carnegie wrote the iconic How to Win Friends and Influence People over 80 years ago, never in a million years could he have ever foreseen how applicable it would be to social marketing in the year 2017.

The FTC is coming for your sponsored content — so pour one out for burying #ad in a hashtag cloud.

In the current world we live in, when Instagram changes, we must adapt. That's just the nature of the beast. Social networking is now at the core of every relevant business we know, and smart marketers know that online branding starts with Instagram and experimenting with all of the platform's key features.

With that in mind, let's dive into how brands can use the newly released album functionality in ways that'll leave their audience wanting more.

Yoda-esque wisdom on the importance of establishing a written and visual brand tone on social media, and how artificial intelligence will play into it in the future. Aka now.

Oh, and Hollywood has been lying to you.

Our observations have led us to discover that Instagram Live is one of the most underused Instagram features. Don't let it paralyze you. It's time to get on the front lines with 8 creative ways to use live video on the 'Gram.

Our contributor and resident sneaker connoisseur Jesse looked into the high fashion athletic streetwear trend and how it came to insert itself in our collective psyche.

Below are his findings.

We noticed that not very many brands are taking advantage of the Instagram Live functionality to connect with their audience. We looked into the matter and realized that this was a huge missed opportunity.

Times are changing and Instagram is ever evolving. No longer content being influencer marketing's clandestine accomplice, the social photo-sharing platform is taking its role from out of the shadows and volunteering as the middle man.

Here's what it means for brands.